Selling on Perigold: how luxury furniture brands get on, the Trade program, white-glove delivery, tariffs and U.S. company taxes (2026)
Perigold is Wayfair's luxury home site. Brands supply it under Wayfair's supplier agreement at a wholesale base cost, and Wayfair sets the retail price, collects sales tax and runs white-glove delivery. You need a North American warehouse, strong imagery and samples. Perigold is not the importer of record, so plan the importer, declared values, tariffs and withholding on royalties paid to an overseas parent before the first shipment.
- About 1,500 brands
- Wayfair's CEO said in August 2026 that Perigold carries about 1,500 brands and 3.5 million products, with more than $400 million in yearly sales; Perigold grew more than 35% in Q2 2026. Wayfair as a whole works with about 20,000 suppliers
- 60 days
- Wayfair's supplier agreement (updated 2025-11-14) pays undisputed invoices within 60 days; Quick Pay pays within 30 days for a 2% fee. Perigold uses the same agreement, plus Perigold terms in Partner Home
- 25%
- Section 232 tariff on upholstered wooden seating, kitchen cabinets and vanities since 2025-10-14. The planned rise to 30% and 50% was pushed to 2027-01-01. UK goods 10%; EU and Japan capped at 15% all-in
- 30% → 10%
- Withholding on trademark and brand royalties a U.S. company pays an overseas parent: 30% by statute, usually 10% under the U.S.–China treaty. Hong Kong and Vietnam have no income tax treaty in force with the U.S., so 30%
At a glance
- Perigold buys; you don't open a store: brands sign Wayfair's supplier agreement and enter a base cost in Partner Home; Wayfair sets the retail price, collects sales tax from the customer and arranges delivery. Brands generally don't get a 1099-K, because these are wholesale sales for resale (the full model is in the guide at yclcpa.com/wayfair).
- The bar is quality and service: Perigold curates on materials and construction and expects multi-angle imagery, samples and fabric swatches, and accurate lead times. A North American warehouse or 3PL is required; large items go out white-glove, free to the customer.
- The designer channel: Perigold Trade, powered by Wayfair Professional, gives designers, architects and contractors 10% or more off eligible items and tax-exempt checkout once a resale or exemption document is approved. Wayfair relaunched it in 2026. Your own trade pricing has to fit with Perigold's.
- Importing is your job: Perigold is not the importer of record. Upholstered wood furniture carries the 25% Section 232 tariff, and Chinese-origin goods add Section 301 duties. Buying from your own factory, your tax inventory cost cannot exceed customs value (§1059A).
- The U.S. company and the overseas parent: a foreign-owned U.S. corporation files Form 5472 every year ($25,000 per missed form); royalties to the parent need withholding and Form 1042-S, and royalties that are a condition of sale may belong in customs value.
What is Perigold, and how is it different from Wayfair.com?
Perigold is the luxury home site Wayfair launched in 2017, based in Boston and built around curated design brands: about 1,500 brands and 3.5 million products, with what Wayfair calls a "very narrow" overlap with Wayfair.com. The supplier contract, back office and payment terms are the same as Wayfair's; what differs is the curation bar, the customer, the price points, the designer channel and white-glove service.
As of November 2026, the public record looks like this:
Description: each row is one aspect, with Perigold on the left, Wayfair.com on the right and the source in the last column.
| Aspect | Perigold | Wayfair.com | Source |
|---|---|---|---|
| Positioning | Luxury home, curated design brands | Mass-market home, widest selection | Wayfair FY2025 10-K |
| Scale | About 1,500 brands, 3.5 million products; over $400 million a year; close to 400,000 active customers | About 20,000 suppliers, 40 million+ products; 2025 net revenue $12.5 billion | Wayfair CEO, Aug 2026; 10-K |
| Price points | E.g., sofas from $2,000 to $7,000 and up | Mostly low to mid | Perigold GM interview, Mar 2026 |
| Customers | High-income households spending almost 3x a Wayfair customer per year; design professionals are 15%–30% of users | Mass consumers | Wayfair CEO, Aug 2026; Business of Home, Apr 2025 |
| Supplier contract | Wayfair supplier agreement plus Perigold terms in Partner Home; you may limit sales to Perigold channels | Wayfair supplier agreement | Supplier agreement (2025-11-14), §3.1 and P-5 |
| Delivery | Free white-glove delivery; high-touch monitoring of large orders | Small parcel, with most large items on Wayfair's delivery network | Wayfair CEO, Aug 2026; 10-K |
| Stores | Houston (about 20,000 sq ft, June 2025) and West Palm Beach (about 30,000 sq ft, 2025); no openings planned for 2026 | Wayfair, Joss & Main and AllModern stores, plus outlets | 10-K; Glossy, 2026-03-30 |
| Membership | Perigold Insider: $175 a year, 10% back (launched 2026-10-14); trade-account purchases don't earn it | Wayfair Rewards | Perigold press release, 2026-10-14 |
- Why it matters: Wayfair's CEO says Perigold has grown double digits every year, above 20% in both 2024 and 2025, and Perigold reported more than 35% growth in Q2 2026. About 40% of Perigold customers each year are new to the Wayfair family.
- Not a separate marketplace: Perigold has no seller center of its own. Brands manage products, orders, invoices and reports in Wayfair's Partner Home, where the Perigold-specific terms also live.
- No audited segment data: Wayfair doesn't break out results by brand. The scale figures above come from executives' interviews and press releases.
How does a brand get on Perigold, and what standards apply?
The door is Wayfair's supplier application at sell.wayfair.com. Once accepted, you sign Wayfair's supplier agreement, get Partner Home access and list under Perigold's terms. Perigold is curated: it looks at positioning, materials and construction, imagery and content, and service capability. There is no single published checklist, so the Perigold terms in Partner Home and the category team's written requests govern.
Description: six steps from top to bottom; each row lists what to do, what Perigold or Wayfair expects, and what to prepare on the tax side at the same time.
| Step | What to do | Platform side | Tax side |
|---|---|---|---|
| 1. Positioning and assortment | Pick collections suited to luxury; settle fabrics, finishes and sizes | Perigold curates on materials and construction; many brands start with bestsellers and add made-to-order later | Landed cost, tariff and margin per SKU |
| 2. Apply and sign | Apply at sell.wayfair.com; sign the supplier agreement | The agreement covers all Wayfair channels; a Perigold supplier may limit sales to Perigold channels | Choose the contracting entity: U.S. company or foreign company |
| 3. Documents and insurance | Registration number, tax ID, bank account, liability insurance certificate | General liability of at least $1 million per occurrence and $2 million aggregate per year | W-9 or W-8BEN-E; insurance booked |
| 4. Content and samples | High-resolution multi-angle images, dimension drawings, materials and care; samples and swatches on request | Luxury shoppers expect a high image bar; Wayfair picks store assortments | Sample and photography costs; samples clear customs too |
| 5. Logistics and lead times | North American warehouse or 3PL; drop-ship, or CastleGate if you can't; real made-to-order lead times | Wayfair arranges large-parcel pickup and white-glove delivery | State tax from inventory location; who is importer |
| 6. Go live and operate | Manage orders, inventory and invoices in Partner Home; follow forecasts | Paid 60 days after invoice; Quick Pay in 30 days for 2% | Monthly reconciliation of invoices, deductions, returns and damage claims |
- The curation bar: Wayfair's CEO said in August 2026 that Perigold built standards around materials and construction so every brand, from entry level to exclusive, meets a consistent bar. Earlier coverage notes that brands often launch with a set of bestsellers and core finishes, then expand to made-to-order.
- Imagery and content: Wayfair's onboarding guide asks for a full product list and strong images. For luxury furniture, consistent multi-angle photography per configuration is common. Perigold now uses AI for room scenes, but product images, dimensions and materials still come from the brand, and accuracy comes first.
- Samples and swatches: the agreement's physical retail terms say suppliers provide samples and swatches on request. The Houston and West Palm Beach stores have swatch and sample areas for designers and shoppers.
- Lead times and made-to-order: made-to-order pieces can be listed, but lead times should reflect real production and ocean transit. When a lead time is too short, the cost of delays, cancellations and bad reviews comes back to the brand.
- A North American warehouse is a must: Wayfair's guide says you need a warehouse or third-party logistics partner in North America to deliver orders. A factory with nothing on the U.S. side has to solve storage and importing first.
How does Perigold Trade work, and what does it mean for your wholesale terms?
Perigold Trade is the program for designers and other professionals, powered by Wayfair Professional. Members get 10% or more off eligible items across Perigold, Wayfair, AllModern, Joss & Main and Birch Lane, with no minimum purchase and some brands excluded. Wayfair relaunched it in 2026 with a simpler discount structure. For a brand, the trade price is a discount Wayfair gives off its retail price; you still invoice at base cost, but it has to fit with your own designer pricing.
- Who can join: a business verifies with an EIN or by uploading a business license, a state tax exemption or resale document, or a membership document (per the application page).
- Tax-exempt checkout: Wayfair Professional's instructions say to upload a valid resale or state exemption document in the account; once approved, a "Tax-Exempt Purchase" option appears at checkout. Whether a designer may use a resale certificate depends on the state (see the designer section below).
- Scale: design professionals are 15% to 30% of Perigold users and a larger share of sales; Wayfair's CEO said in August 2026 that B2B reached an all-time high share of Perigold volume.
- Effect one, the price ladder: many luxury brands run their own trade price, usually a discount off retail. On Perigold you only set the base cost; Wayfair sets retail and the trade discount. Put your own trade price, your dealer price and Perigold's retail price in one table so channels don't undercut each other.
- Effect two, contract terms: §4.3 of the supplier agreement says allowances, discounts, rebates, returns and other purchasing terms sit in Partner Home and form part of the agreement. Whether a brand funds any part of trade discounts depends on the Perigold terms you sign and the category team's written terms. Nothing public settles it, so ask before you sign.
- Effect three, tax: your sale to Wayfair is wholesale whoever the end buyer is. Selling directly to a designer is a separate transaction: with a valid resale certificate you don't charge sales tax; without one, you follow the delivery state's rules.
How are large, high-value pieces delivered, and where should inventory sit?
Wayfair's main model is drop-ship: orders go to your North American warehouse, and Wayfair arranges transport from your loading dock to the customer's home, with most large items on its own Wayfair Delivery Network (WDN). Perigold's white-glove delivery is free to the customer: room of choice, unpacking, assembly and debris removal. Brands that can't drop-ship can place inventory in Wayfair's CastleGate warehouses.
- White-glove still has a cost: under drop-ship, Wayfair pays shipping to the customer and arranges large-parcel pickup. You carry everything before the loading dock: ocean freight, customs, duties, storage, packaging and palletizing. Packaging must survive several handlings; damage and returns have their own clauses in the agreement.
- CastleGate and WDN: CastleGate is Wayfair's warehousing service, billed under CastleGate terms with invoices due in 30 days; WDN is Wayfair's large-parcel delivery network.
- Installation services: suppliers taking part need umbrella coverage of at least $5 million and statutory workers' compensation.
- Inventory location is tax location: your own warehouse, a 3PL or CastleGate creates physical presence in those states, which can mean sales tax registration and state income or franchise tax (Texas franchise tax, California's $800 minimum and so on). See the guides at yclcpa.com/wayfair and yclcpa.com/fba.
- Store stock: Wayfair picks what goes into the Houston and West Palm Beach stores, and you stock to the forecasts in Partner Home; ownership and tax treatment of in-store samples follow the terms you sign.
Who is the seller on Perigold, and what about sales tax and 1099s?
Wayfair is the retailer: it prices, collects payment and collects sales tax from the customer. You sell to Wayfair at base cost, a wholesale sale for resale. So brands generally don't collect sales tax on Perigold orders, and Wayfair's payments for goods it buys don't generally come with a 1099-K. This works exactly as on Wayfair.com; the full analysis (resale certificates, state economic nexus, CastleGate inventory, why there's no 1099-K) is in the guide at yclcpa.com/wayfair.
- Keep the paperwork: Wayfair's resale or exemption certificates by state. In a state audit, they prove your wholesale sales were exempt.
- Recording revenue: book revenue from Wayfair purchase orders and invoices, with deductions, returns, damage credits and promotional allowances shown separately. The 2% Quick Pay fee is a financing cost, not a revenue reduction.
- Look at every channel together: your own website, direct designer sales, a showroom or other dealers are retail or other wholesale sales with their own registration and collection rules; see yclcpa.com/stripetax and yclcpa.com/salestax.
Importing high-value furniture: who is importer of record, and how are tariffs and declared values set?
Perigold is not the importer of record; its general manager said in March 2026 that suppliers pay the tariffs. How goods enter the U.S., who imports them and at what declared value are the brand's decisions. Furniture carries one more tariff layer than most goods, Section 232. When you buy from your own factory or an affiliate, the customs value, the transfer price and your U.S. company's inventory cost must line up: under IRC §1059A, tax inventory cost cannot exceed customs value.
Description: each row is one tariff layer with its status, rate and scope. Check each item by HTS code and country of origin and have a broker confirm.
| Layer | Status | Rate | Scope and notes |
|---|---|---|---|
| General (MFN) duty | In effect | By HTS code; many furniture lines are 0 or low | All origins |
| Section 232 (timber and derivatives) | In effect since 2025-10-14 | Upholstered wooden seating 25%; kitchen cabinets, vanities and parts 25%; softwood lumber 10% | UK 10%; EU and Japan capped at 15%; the rise to 30% and 50% was moved from 2026-01-01 to 2027-01-01 |
| Section 301 (China, 2018 lists) | In effect | Most furniture on the 25% lists, some at 7.5% | Chinese origin only; not Vietnam, Italy and so on |
| Section 301 (forced-labor action) | In effect since 2026-07-24 | Another 12.5% on Chinese-origin goods | Section 232 goods excluded (see Figure 3 of yclcpa.com/aigo) |
| IEEPA tariffs (fentanyl, reciprocal) | Ended by the Supreme Court on 2026-02-20 | — | Importers of record claim refunds through CBP |
| Section 122 temporary 10% | Expired (2026-02-24 to 2026-07-24) | — | Goods entered in that window carry it in cost |
- Origin decides a lot: the same sofa can face very different duty as Chinese, Vietnamese or Italian origin. Origin turns on substantial transformation, not the shipping point; simple assembly of Chinese parts in a third country may not change it. A broker or trade attorney makes that call.
- Who imports: three common setups are the overseas factory (or its forwarder) importing under DDP, your U.S. company importing, or the foreign brand acting as a nonresident importer. The importer is responsible for the entry, the duty and any refund. For high-value furniture we usually suggest the U.S. company import, with a CBP importer registration and a customs bond.
- Declared value: normally the transaction value. A U.S. company buying from a related factory must be able to show the price is arm's length, and its tax inventory cost cannot exceed customs value (§1059A). Declaring low to customs while booking high for tax fails on both sides.
- Royalties may be dutiable: trademark or design royalties a U.S. buyer pays an overseas affiliate for imported goods can belong in customs value when paid as a condition of sale (19 U.S.C. §1401a(b)(1)(D)). Have your broker review the license before you sign it.
- Consignment entries: goods that are not yet sold when they arrive (consignment, showroom stock) have no transaction value, so another valuation method applies.
- Duties go into inventory: duty, ocean freight, insurance, brokerage and inbound freight are inventory cost, expensed as cost of goods sold (see yclcpa.com/fba).
Royalties paid to an overseas parent: how much is withheld, and what else follows?
Royalties a U.S. company pays a foreign affiliate for trademarks, brands or designs used in the U.S. are U.S.-source income subject to 30% withholding; a Chinese tax resident that provides Form W-8BEN-E usually qualifies for 10% under the U.S.–China treaty. The U.S. company is the withholding agent and files Forms 1042 and 1042-S by March 15 of the next year. Royalties also tie into transfer pricing, deduction timing, Form 5472 and customs value, so plan them together.
- The rate depends on the recipient: a Chinese parent 10% (treaty); a Hong Kong or Vietnamese company 30% (no income tax treaty in force); European treaty rates vary and many are 0%, so check IRS Treaty Table 1 and the treaty itself. Without a valid W-8BEN-E, withhold 30%.
- The rate must hold up: royalty rates follow the arm's length standard (IRC §482), with a contract and support. Draining U.S. profit through royalties invites an IRS adjustment and possible 20% or 40% penalties (see yclcpa.com/subsidiary).
- Deduct when paid: royalties owed to a related foreign person are generally deductible on Form 1120 only in the year actually paid (IRC §267(a)(3)).
- Form 5472: a U.S. corporation 25% or more foreign-owned reports royalties, purchases and loans with the parent on Form 5472, at $25,000 per missed form per year (see yclcpa.com/5472).
- Both ends: the parent reports the royalty in China, where the 10% U.S. tax can generally be credited; Chinese advisers handle that side.
- The trademark itself: U.S. trademark filings and license drafting are for a trademark attorney; we handle the tax side and align the royalty terms with the attorney and the broker.
Consignment or wholesale? How Perigold, 1stDibs and Chairish differ for tax
Perigold is wholesale: you sell to Wayfair, and Wayfair is the retailer. 1stDibs and Chairish are marketplaces: dealers, galleries and studios sell their own goods and pay commissions or subscriptions, and you are the seller. Goods consigned to a U.S. dealer or showroom stay your inventory until sold. Who collects sales tax, when revenue counts and where inventory sits all differ.
- Wholesale (Perigold, or RH- and Arhaus-type buying): revenue when title passes under the contract; the buyer gives you a resale certificate; inventory sits in your warehouse. RH and Arhaus mostly buy private label or exclusive designs, so importer, FOB versus DDP and payment terms are negotiated order by order.
- Marketplaces (1stDibs, Chairish): 1stDibs charges vetted dealers and makers a subscription plus a commission that varies by category and price; Chairish charges 20% to 40% depending on the seller plan (help center, April 2026). These platforms generally collect sales tax as marketplace facilitators under state law and issue 1099-Ks above the threshold (see yclcpa.com/1099k).
- Consignment: revenue arises when the dealer or showroom sells; the consignee's commission is your expense; consigned stock gives you physical presence in its state. A foreign brand consigning goods in the U.S. may also put the foreign company itself into a U.S. trade or business, so review that first.
- Amazon Luxury Stores: an invitation-only store-within-a-store launched in 2020, centered on fashion and beauty, where brands control inventory and pricing; the brand is the seller (see yclcpa.com/amazon).
- Houzz: see yclcpa.com/houzz.
Designers buying at trade prices: resale certificates and sales tax
A designer who buys furniture from Perigold or a brand and resells it to a client is a retailer in most states: register for sales tax, buy for resale with a resale certificate, then charge the client. Items kept for your own use (your office, samples not for sale) don't qualify. Whether design fees are taxable varies widely: New York taxes them, California taxes them when directly tied to a sale of merchandise, and in North Carolina it depends on how the charge is built.
Description: each row is a state, listing the certificate used to buy for resale, how furniture and design fees are taxed, and what to watch. Check each state's current guidance.
| State | Buying for resale | Furniture sold to the client | Design fees | Watch for |
|---|---|---|---|---|
| New York | Register (Certificate of Authority) and use Form ST-120 | Taxable at state and local rates when delivered in New York | Interior design services are taxable (TB-ST-400); New York City local tax doesn't apply to them | In NYC, design and goods billed together without a separate charge are taxed in full at 8.875% |
| California | Get a seller's permit if you sell merchandise; buy with a resale certificate | Taxable | Fees directly related to a sale of merchandise are taxable; separately stated professional fees unrelated to a sale are not | Goods bought for resale and then used owe use tax (CDTFA Publication 35, July 2026) |
| North Carolina | Register as a retailer; use Form E-595E for resale | Taxable | "Sales price" includes charges for services necessary to complete the sale; pure design consulting depends on the facts | Items installed into real property may follow contractor rules (see yclcpa.com/salestax) |
| Other states | Most accept their own resale certificate or the multistate SST or MTC forms | Taxed where delivered | Varies | Projects follow the delivery state's rules |
- At Perigold checkout: once a designer uploads a resale or exemption document to the Perigold Trade account and it is approved, tax-exempt checkout becomes available. Use a certificate the delivery state accepts.
- A resale certificate is not a discount: it only defers tax because you will collect it from the client. Misused certificates (for items you keep) mean tax, interest and penalties in an audit.
- The designer's income tax: the trade discount lowers your cost; markups and design fees are income on Schedule C, Form 1120-S or Form 1120 (see yclcpa.com/scorp).
- Brands selling direct to designers: collect and file resale certificates by state; without one, charge tax by delivery state (see yclcpa.com/stripetax).
Which entity should supply Perigold?
The contracting entity decides who files and what. U.S. owners usually use an LLC or an S corporation. Overseas factories and brands commonly set up a U.S. C corporation as the contracting party and importer. A foreign-owned single-member LLC is disregarded for income tax, files pro forma 1120 + 5472, and with U.S. inventory sold through U.S. warehouses has to look at effectively connected income.
Description: each row is a situation, with the usual entity, annual filings and what to watch. The full foreign-owned single-member LLC analysis is in the guide at yclcpa.com/walmart.
| Your situation | Usual entity | Files each year | Watch for |
|---|---|---|---|
| U.S. resident design brand | Single-member LLC (Schedule C); S corporation once profit is steady | Form 1040 with Schedule C, or Form 1120-S; state returns | Reasonable salary under an S election; shareholders must be U.S. persons (see yclcpa.com/scorp) |
| Foreign-owned single-member LLC | LLC, or elect corporate treatment on Form 8832 | Pro forma 1120 + 5472; Form 1040-NR or 1120-F if there is effectively connected income | Don't hand out a W-9 with the LLC's EIN by default; after an 8832 election you generally can't change again for 60 months (Reg. §301.7701-3(c)(1)(iv)) |
| Overseas factory or brand with a U.S. subsidiary | Delaware or other-state C corporation as contracting party and importer | Form 1120 + 5472; Forms 1042 and 1042-S for royalties and interest; BE-13 | 21% federal tax; dividends to the parent withheld at 30%, 10% under the U.S.–China treaty; §482 and §1059A on related-party trade (see yclcpa.com/subsidiary) |
| Foreign company contracting directly | The foreign company, with a W-8BEN-E | Possibly Form 1120-F with a U.S. warehouse or U.S. agents; treaty residents test permanent establishment and disclose on Form 8833 | No treaty protection for Vietnam or Hong Kong; importing, storage and collections all sit with the foreign company, which complicates banking and vendor reviews |
| Multi-channel brand (Perigold + Wayfair + own site + designer sales + showroom) | One U.S. company contracting everywhere, with channels split in the books | As above, plus state sales tax returns | Wholesale and retail are taxed differently; inventory states and economic nexus need one review |
- Why luxury brands lean to C corporations: contracting, importing, insurance, banking and vendor reviews at Perigold and other retailers all go more smoothly; retained profit pays 21% federal tax; foreign ownership reporting is clear.
- No S corporation for foreign owners: foreign individuals and companies can't hold S corporation shares.
- Where to register: a warehouse, staff or showroom in a state means registering there; Texas has franchise tax and California an $800 minimum. State comparisons are in the guide at yclcpa.com/llc.
- Other filings for foreign-owned companies: a new U.S. company in which a foreign person takes 10% or more of the vote files BEA Form BE-13 within 45 days; companies formed in the U.S. are now exempt from BOI reporting (see yclcpa.com/boi).
How does Perigold compare with other platforms?
Perigold and Wayfair.com mean selling to a retailer: one agreement, a wholesale price, Wayfair collecting sales tax, payment in 60 days. Amazon, Walmart, Etsy, TikTok Shop, 1stDibs and Chairish mean selling on a platform yourself: you are the seller, the platform collects sales tax, issues a 1099-K and pays out on a cycle. Which fits a luxury furniture brand depends on price points, capacity, logistics and whether you want to run retail.
Description: each row is a platform, listing the seller, main fees, fulfillment, who can join, sales tax, 1099 and payout. Fees change; check each platform's current schedule.
| Platform | Seller | Main fees | Fulfillment | Who can join | Sales tax | 1099 | Payout |
|---|---|---|---|---|---|---|---|
| Perigold | Wayfair (the brand sells wholesale to Wayfair) | No commission; brand sets base cost, Wayfair sets retail | Drop-ship from a North American warehouse or CastleGate; white-glove delivery | Curated luxury brands with a North American warehouse or 3PL | Wayfair collects as retailer | Generally no 1099-K | 60 days after invoice; Quick Pay 30 days for 2% |
| Wayfair.com | Wayfair | Same | Same; small parcel and WDN | About 20,000 suppliers, including overseas | Same | Same | Same (see yclcpa.com/wayfair) |
| Amazon | Seller | Professional plan $39.99/month plus category referral fees | FBA or merchant-fulfilled | U.S. and overseas sellers, including China | Marketplace collects | 1099-K ($20,000 and 200 transactions) | About every 14 days (see yclcpa.com/amazon) |
| Walmart | Seller | No monthly fee; category referral fees | WFS or seller-fulfilled | Approval required; U.S. and some overseas sellers | Marketplace collects | 1099-K | Settlement cycle (see yclcpa.com/walmart) |
| Etsy | Seller | $0.20 listing, 6.5% transaction fee, payment processing | Seller ships | Handmade, vintage and design sellers | Marketplace collects | 1099-K | Per deposit settings (see yclcpa.com/etsy) |
| TikTok Shop | Seller | About 6% in most categories, plus creator commission | Platform logistics or approved warehouses | Local stores need a U.S. person or entity; cross-border usually by invitation | Marketplace collects | 1099-K | Settlement cycle (see yclcpa.com/tiktok) |
| 1stDibs | Dealers and makers | Subscription plus commission by category and price | Seller-arranged, often white-glove | Vetted dealers, galleries and studios | Generally collected by the platform | 1099-K above threshold | Per platform rules |
| Chairish | Seller | 20%–40% commission by plan | Seller-arranged or platform shipping | Individuals and professional sellers | Generally collected by the platform | 1099-K above threshold | Per platform rules |
- The luxury trade-off: Perigold brings shoppers and designers, white-glove logistics you don't have to build, and no commission; in exchange Wayfair sets the price, you wait 60 days, and the quality and lead-time bar is high. 1stDibs and Chairish suit antiques, limited editions and studio pieces; you are the seller and set retail, but logistics and service are yours.
- Houzz, Temu and Shopify stores: see yclcpa.com/houzz, yclcpa.com/temu and yclcpa.com/shopify.
What should you have ready before supplying Perigold?
Get the tax and company foundation in place before the onboarding conversation: contracting entity, tax IDs and bank, insurance, importer and customs, a North American warehouse, and your cost and price structure. Check this list against the category manager's requests.
- Entity and tax IDs: U.S. formation documents, the EIN letter and a state good-standing certificate; for a foreign company, its registration and a W-8BEN-E. Foreign-owned companies diary Form 5472 and BE-13 at the same time.
- Bank and payouts: a U.S. account in the company's name matching the EIN letter; model Net 60 cash flow and decide on Quick Pay.
- Insurance: general liability of $1 million per occurrence and $2 million aggregate; installation services add $5 million umbrella and workers' compensation.
- Importing and tariffs: importer of record, HTS codes and origin, Section 232 and 301 exposure, a customs bond; align related-party declared values with transfer pricing.
- Warehousing: the North American warehouse or 3PL contract and its state tax footprint; packaging for large items; whether to use CastleGate.
- Price structure: landed cost, base cost, your trade price and retail price for each SKU in one table.
- Content and samples: multi-angle images, dimensions, materials, care and certificates; a budget for samples and swatches.
- License and contracts: a U.S. trademark and a brand license to the U.S. company (drafted by an attorney), with support for the royalty rate and a withholding plan.
An example: a Chinese furniture group supplies Perigold through a U.S. company
Example (hypothetical numbers, to show the method): Group A is a Chinese tax resident with its own factory in Vietnam and owns the brand's trademark in China. In 2026 it forms Company B, a 100%-owned Delaware C corporation, leases 3PL space in North Carolina, and makes B the Perigold supplier and importer of record. B buys upholstered wood-frame sofas from the Vietnamese factory and pays Group A a 5% royalty on sales.
| Item | Per sofa | 300 sofas a year | Note |
|---|---|---|---|
| Factory price to B (declared value) | $2,000 | $600,000 | Related-party price, must be arm's length |
| Section 232 duty at 25% | $500 | $150,000 | Vietnamese origin, so no Section 301 |
| Ocean freight, insurance, brokerage, inbound | $300 | $90,000 | Inventory cost |
| Landed cost | $2,800 | $840,000 | Cost of goods sold when sold |
| Base cost to Wayfair | $4,200 | $1,260,000 | Wayfair sets the Perigold retail price |
| Brand royalty at 5% | $210 | $63,000 | Paid to the Chinese parent; 10% withheld = $6,300 |
| Storage, packaging, insurance, staff | — | $210,000 | Hypothetical |
| Pre-tax profit | — | $147,000 | 21% federal tax about $30,870, plus North Carolina tax |
What has to be worked out:
- Declared value and inventory cost: if B books each sofa at $2,600 but declares $2,000, its tax inventory cost is capped at $2,000 (§1059A). If it declares $2,600 instead, duty rises $150 a sofa, $45,000 a year. Set transfer pricing and customs together.
- Two royalty knock-ons: first, the $63,000 to the Chinese parent is withheld at 10% ($6,300) with a W-8BEN-E, reported on Forms 1042 and 1042-S by March 15; paid to a Hong Kong company it would be 30%, or $18,900. Second, if the royalty is a condition of buying the sofas, it may belong in customs value, adding about $52.50 of duty per sofa.
- Form 5472: one each for the Vietnamese factory (purchases) and Group A (royalties, capital), filed with Form 1120; $25,000 per missed form.
- Cash flow: 60-day terms after invoice, plus 30 to 45 days at sea and time in the warehouse, means about four to five months of working capital. Quick Pay on $1,260,000 would cost about $25,200.
Supplying Perigold at a glance
| Item | Who / form | Number / rule | Notes | Year |
|---|---|---|---|---|
| Perigold scale | Wayfair executives' public figures | About 1,500 brands | 3.5 million products; over $400 million a year | 2026-08 |
| Payment terms | Wayfair supplier agreement §4.1 | 60 days | Quick Pay in 30 days for 2% | 2025-11-14 version |
| Liability insurance | Supplier agreement §12.1 | $1M / $2M | Per occurrence / annual aggregate; installation adds $5M | 2025-11-14 version |
| Perigold Trade | Designers, architects, contractors | 10% or more | Eligible items, no minimum; some brands excluded | Relaunched 2026 |
| Perigold Insider | Consumer membership | $175 / year | 10% back; trade-account purchases excluded | From 2026-10-14 |
| Section 232 wood products | Upholstered wooden seating, cabinets, vanities | 25% | UK 10%; EU and Japan capped at 15%; rise to 30% / 50% moved to 2027-01-01 | From 2025-10-14 |
| Section 301 tariffs | Chinese-origin furniture | 25% / 7.5%; +12.5% | The 12.5% forced-labor action excludes Section 232 goods | As of 2026-11 |
| Related-party import cost | IRC §1059A | ≤ customs value | Tax inventory cost capped at customs value | Current |
| Royalty withholding | Payments to foreign affiliates · 1042 / 1042-S | 30% → 10% | U.S.–China treaty 10%; Hong Kong and Vietnam 30%; file by March 15 | Current |
| Form 5472 | 25%+ foreign-owned corporations; foreign-owned single-member LLCs | $25,000 | Starting penalty per form per year | Current |
| Form 8832 | LLC electing corporate treatment | 60 months | Generally no further change for 60 months | Current |
| BE-13 | New U.S. company with foreign owner | 45 days | Short form under $40 million | From 2025-10-03 |
| California minimum franchise tax | Corporations and LLCs registered or doing business in California | $800 | California inventory or doing-business thresholds | Current |
Pitfalls and common mistakes
Mistake: once on Perigold, Wayfair handles importing and tariffs
Perigold is not the importer of record, and suppliers bear the duty. Settle the importer, HTS codes, origin and Section 232 and 301 exposure before the first container ships.
Mistake: declare low to save duty, book high to save income tax
For related-party imports, tax inventory cost can't exceed customs value (§1059A). Both the declared value and the transfer price have to stand up; there is no cheap middle.
Mistake: paying royalties to a Hong Kong company saves tax
The U.S. has no income tax treaty with Hong Kong, so royalties are withheld at 30%, versus usually 10% to a Chinese parent under the treaty. The rate must also be arm's length, and unpaid royalties can't be deducted yet.
Mistake: a trade price means no sales tax
A trade price is only a discount. Purchases are exempt only when you resell to a client, are registered as the state requires and give a valid resale certificate; items you keep owe sales or use tax.
Which situation are you in?
First, are you a brand or a designer? Then, where do the goods come from, and do you have a U.S. company and warehouse? Here are the common cases.
- Case A: an overseas factory or brand with no U.S. company yet. Start with a pre-supply review: a U.S. C corporation or the foreign company as contracting party, who imports, which state holds inventory, how royalties work. Then apply.
- Case B: already supplying Wayfair.com and moving onto Perigold. Same agreement and Partner Home; the question is whether assortment, imagery, samples and lead times meet Perigold's bar. Rework your price ladder and trade pricing.
- Case C: a U.S. design brand or studio. Start with an LLC and consider an S corporation once profit is steady; if you sell direct to designers, collect resale certificates and register by state.
- Case D: a Chinese-owned U.S. furniture company buying from affiliated factories and paying royalties. Set declared values, transfer prices, royalty rates and withholding together; file Forms 5472 and 1042-S on time.
- Case E: an interior designer buying through Perigold Trade for clients. Register for sales tax where projects are delivered, upload resale certificates, and bill design fees the way each state requires.
Bringing a luxury furniture brand to the U.S. means planning the company, imports and tax together
Perigold is won on product and service, but on the U.S. side the contracting entity, importer, declared values, transfer pricing, royalty withholding and state sales tax all have to be right, or margin leaks into duty, penalties and back tax. We have prepared returns for e-commerce sellers for many years and done U.S.–China cross-border tax for 10 years, and we read Wayfair invoices and deduction reports, customs entries, forwarder bills and related-party contracts. Your team handles product, imagery and the category manager; the U.S. company and tax come to us.
What we can do with you: Pre-supply tax review: contracting entity, importer, inventory state, price ladder and landed cost; Formation and EIN: C corporations or LLCs in Delaware, North Carolina, Wyoming and other states, foreign qualification, EIN by fax without an SSN; W-9 and W-8: the tax forms vendor reviews ask for; Form 8832 analysis: whether an LLC should elect corporate treatment; Related-party pricing: support for declared values, transfer prices and royalty rates, with §1059A and §482 in one view; Cross-border withholding: royalties and interest, Forms 1042 and 1042-S; Sales tax: inventory states and economic nexus, registration, resale certificate files, returns for direct designer sales; Books and annual returns: monthly books from Wayfair invoices, deductions and inventory; Form 1120 + 5472, pro forma 1120 + 5472, Form 1120-F, BE-13, state returns; ITIN: for foreign owners who need one, through our CAA, with the passport staying with you.
- Big Four background, 15+ years in U.S. tax, 10 years of U.S.–China cross-border work, CPA / EA / CAA
- Years of returns for e-commerce sellers; we read Amazon, Wayfair, Walmart, Shopify and TikTok Shop settlements and invoices
- IRS Certifying Acceptance Agent: we verify ITIN passports, so originals don't go to the IRS
- Complex cross-border structures (multi-country factories, royalties, related-party imports) can go to a paid consultation (yclcpa.com/advisory) with written advice
How it works
- 1
Free assessment
a free 15-minute call (yclcpa.com/book) on your brand, where the factory is, how goods reach the U.S. and whether you already have a U.S. company.
- 2
The plan
following Figures 2, 3 and 5, the entity, importer, inventory state, price ladder and filings; complex cases move to a paid consultation with written advice.
- 3
Setup and onboarding support
formation, EIN, W-9 or W-8, sales tax registration and the tax terms of related-party contracts, alongside your onboarding documents.
- 4
Alongside you every year
monthly books, sales tax on schedule, Forms 1042-S and 5472, annual returns; Wayfair reconciliations and state letters handled by the same team.
FAQ
Can a furniture factory in China or Vietnam supply Perigold directly?
It can apply. Perigold uses Wayfair's supplier agreement, which overseas suppliers can sign, but you need a North American warehouse or 3PL to deliver orders, and Perigold is not the importer of record. A foreign company contracting directly holds the importing, storage and collections itself and may be engaged in a U.S. trade or business. Many brands set up a U.S. C corporation as contracting party and importer.
Does Perigold charge a commission, and how are suppliers paid?
Perigold doesn't work on commission. You enter a base cost in Partner Home, and Wayfair buys the goods and sets the retail price. Under Wayfair's supplier agreement (updated November 14, 2025), undisputed invoices are paid within 60 days; Quick Pay pays within 30 days for a 2% fee. Allowances, discounts and rebates sit in the Perigold terms in Partner Home.
How does Perigold Trade affect a brand?
Perigold Trade gives designers 10% or more off eligible items. That discount comes off Wayfair's retail price, and you still invoice at base cost. Whether you fund any of it depends on the Perigold terms you sign. Plan your own trade price, dealer price and Perigold's retail price together so channels don't undercut each other.
How much is withheld on brand royalties paid to a Chinese parent?
Royalties a U.S. company pays a foreign affiliate for trademarks or brands used in the U.S. are subject to 30% withholding by statute; a Chinese tax resident providing Form W-8BEN-E usually gets 10% under the U.S.–China treaty. Hong Kong and Vietnam have no income tax treaty in force with the U.S., so 30%. File Forms 1042 and 1042-S by March 15, set the rate at arm's length, and deduct in the year paid; royalties that are a condition of sale may also belong in customs value.
Can YCL help plan the company and tax side of supplying Perigold?
Yes. YCL CPA (yclcpa.com) handles the pre-supply review, formation and EIN, W-9 and W-8, Form 8832 analysis, related-party pricing and royalty withholding, sales tax registration and nexus, bookkeeping, Form 1120 + 5472 or pro forma 1120 + 5472, Form 1042-S, and an ITIN through our CAA when needed. Onboarding review, contract negotiation, trademarks and product compliance stay with your team and your attorney, and customs entries with your broker. Results depend on the facts and the agencies. Book a free 15-minute call (yclcpa.com/book), a paid consultation for complex structures (yclcpa.com/advisory), or WeChat YCLUSA.
Related guides
- Cross-BorderA Chinese parent's U.S. subsidiary — do foreign shareholders register with the state, and which filings actually apply?
- Business & Self-EmployedWhat taxes do Amazon FBA sellers owe? Inventory states, sales tax, franchise tax, inventory costs and tariffs
- Cross-BorderDoes a foreign-owned U.S. LLC file Form 5472? How to prepare and send the pro forma 1120, and what happens if you don't
Sources
- Wayfair Inc.: Form 10-K for fiscal 2025 (filed 2026-02-19); fourth-quarter and full-year 2025 results release (2026-02-19)
- Wayfair: Wayfair Master Platform Agreement (updated 2025-11-14), §§3.1, 4.1, 4.3, 12.1, physical retail terms P-1 to P-5, CastleGate and installation terms; sell.wayfair.com beginner's guide (checked 2026-11)
- Perigold: Perigold Trade application page (powered by Wayfair Professional); Perigold Insider press release (2026-10-14); Houston store opening release (2025-06-18)
- Wayfair Professional: account setup and tax-exempt purchasing instructions
- Coverage: Digital Commerce 360 (2026-08-05, Wayfair's CEO on Perigold); Glossy (2026-03-30, Perigold GM interview); Business of Home (2025-04-17, 2022-06-28, 2019-05-09)
- White House and CBP: Section 232 timber and lumber proclamation (Proclamation 10976, effective 2025-10-14; 2025-12-31 proclamation delaying increases); USTR Section 301 actions; U.S. Supreme Court, Learning Resources, Inc. v. Trump (2026-02-20)
- 19 U.S.C. §1401a (transaction value and royalties); IRC §§267(a)(3), 482, 881, 1059A, 1442, 6038A; Treas. Reg. §301.7701-3(c)(1)(iv)
- IRS: Tax Treaty Table 1 (Rev. May 2023); Publication 515; Instructions for Forms 1042 and 1042-S; Instructions for Form 5472; Instructions for Form 8832; Instructions for Form W-8BEN-E
- New York TB-ST-400, Interior Decorating and Design Services; California CDTFA Publication 35, Interior Designers and Decorators (July 2026); North Carolina Form E-595E and N.C.G.S. §105-164.3
- 1stDibs and Chairish seller help centers (Chairish commission overview, April 2026); Amazon Luxury Stores launch announcement (September 2020)
Bringing luxury furniture to Perigold and not sure how to set up the company, imports and tax?
A free 15-minute call with a CPA on your contracting entity, importer, price ladder and royalties, with a list of what to do and what to file each year. No charge, no sales pitch.
