Amazon Brand Registry: File the U.S. Trademark Before Launch, and Decide Which Entity Should Own It
Amazon Brand Registry is free but needs a registered or pending trademark. For the U.S. store that usually means a USPTO application at $350 per class, with a U.S. attorney required for applicants domiciled abroad and months of examination, so start before launch. Whether the U.S. company or a Chinese parent owns the mark decides whether royalties, 30% or 10% withholding, Form 1042-S and Form 5472 come into play.
Read article